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    We experienced many times that even those C-suite executives who faced with constant labour force issues, like accelerating people turnover, increasing recruitment time and high volume of vacant positions, don’t understand their responsibility in the solution of the situation. It is the easiest way to delegate the full responsibility to HR or Recruitment.  Many forget the painful fact that the major issue in most cases is the poor retention of current employees.

    The HR can find itself in the bullseye of the target: cannot meet the related KPIs and got extra pressure from the top management.

    HR should play a central role and initiate an employer branding project, however, before any concrete action, the importance of the topic is to be sold to the board. The CEO and the entire top management have to participate in the project goal setting, the milestone meetings and in the approvals and their role and responsibility must be crystal clear at the end of the preparation phase of the project before the first dig.

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